Goal #1

Create a city identity and marketing and communications strategy to improve marketing and public relations efforts.

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1. Complete the rebranding study started in FY 2021 | City Manager’s Office | Currently Underway | Complete FY 2022 Q1

2. Implement internal brand element recommendations | City Manager’s Office | Start FY 2022 Q1 | Complete FY 2022 Q1

3. Implement external brand element recommendations | City Manager’s Office | Start FY 2022 Q2 | Complete FY 2025 Q 1

4. Develop annual City branding promotion plans for local and surrounding markets | City Manager’s Office | Start FY 2022 Q2 | Complete FY 2022 Q2

5. Overhaul the City’s website to a more modern and easier-to-use platform consistent with the City’s new brand identity | IT Department | Start FY 2022 Q3 | Complete FY 2023 Q1

 

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1st Quarter Update

1st Quarter Updates will be posted in December 2021